In 2014 one in 12 children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.

Radio and TV campaigns that encourage healthy behaviours can reduce under-five deaths by up to 23%, as cheaply as any other intervention. We ran a randomised controlled trial to prove this. We are running and planning large-scale media campaigns in Burkina Faso, DRC and Mozambique.


A report published today shows that child mortality has fallen by more than 50% since 1990, but we are still far short of the MDG target. DMI is continuing to prioritise child survival media campaigns in Africa.

2 September 2015

New roles at DMI

DMI is hiring for two positions: a Business Development Manager in our London HQ, and a Head of Research in Burkina Faso.

DMI is one of the organisations featured in a groundbreaking new book about the effective altruism movement, published by the co-founder of Giving What We Can

DMI has recently begun broadcasting scaled-up community radio campaigns on child survival in Burkina Faso and DRC, as part of its Media Million Lives initiative. 


The broadcast phase of DMI's RCT in Burkina Faso is over, but all seven of our partner stations are continuing to air our spots and dramas. Read more here.