In 2013 one in 11 children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.

Radio and TV campaigns that encourage healthy behaviours can reduce under-five deaths by up to 23%, as cheaply as any other intervention. We ran a randomised controlled trial to prove this. We are running and planning large-scale media campaigns in Burkina Faso, DRC and Mozambique.

 
 

DMI is one of the organisations featured in a groundbreaking new book about the effective altruism movement, published by the co-founder of Giving What We Can

DMI has recently begun broadcasting scaled-up community radio campaigns on child survival in Burkina Faso and DRC, as part of its Media Million Lives initiative. 

 

The broadcast phase of DMI's RCT in Burkina Faso is over, but all seven of our partner stations are continuing to air our spots and dramas. Read more here.

DMI is running a randomised controlled trial in West Africa to prove that media can save lives, which is being evaluated by LSHTM. DMI and LSHTM have written a 'Viewpoint' article in the Lancet, which explains the scientific reasoning behind the trial.

We are happy to announce the publication of our online Saturation+ Handbook. This has been designed to be a useful tool for organisations that are delivering mass media behaviour change campaigns in developing countries.