In 2011 one in nine children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.
Radio and TV campaigns that encourage healthy behaviours in mothers and children can reduce the number of child deaths by up to 23%, more cheaply than any other intervention. We design and deliver campaigns that improve health outcomes and save lives.
DMI is to launch a new project in Burkina Faso: ‘viral videos’. Funded by a Grand Challenges Exploration Grant from the Gates Foundation, the project will promote maternal and child health using short entertaining films that can be watched on mobile phones.