In 2013 one in 11 children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.

 
 

DMI has recently begun broadcasting scaled-up community radio campaigns on child survival in Burkina Faso and DRC, as part of its Media Million Lives initiative. 

 

The broadcast phase of DMI's RCT in Burkina Faso is over, but all seven of our partner stations are continuing to air our spots and dramas. Read more here.

DMI is running a randomised controlled trial in West Africa to prove that media can save lives, which is being evaluated by LSHTM. DMI and LSHTM have written a 'Viewpoint' article in the Lancet, which explains the scientific reasoning behind the trial.

We are happy to announce the publication of our online Saturation+ Handbook. This has been designed to be a useful tool for organisations that are delivering mass media behaviour change campaigns in developing countries. 

GiveWell, the leading independent evaluator of non-profit effectiveness, has rated DMI as a ‘standout charity’ based on its health impact, evidence base and cost-effectiveness.