Development Media International (DMI) runs radio and TV campaigns to change behaviours and save lives in developing countries. DMI uses scientific modelling to save the greatest number of lives in the most cost-effective way.
In 2013 one in 11 children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.
Radio and TV campaigns that encourage healthy behaviours can reduce under-five deaths by up to 23%, as cheaply as any other intervention. We are running a randomised controlled trial in Burkina Faso (midline results) and the Media Million Lives campaign.
The latest figures show that child mortality continues to decline sharply, but that progress in West Africa is slower than elsewhere.
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